Molly Somers serves as the Marketing Manager at Related Beal where she oversees all aspects of integrated marketing, brand strategy and communications across asset classes and corporate initiatives.
With a focus on brand positioning, user experience and local partnerships, Ms. Somers works with the development and operations teams to establish and communicate the brand vision for each unique property through omnichannel business and consumer marketing efforts. This includes social media, traditional advertising, digital campaigns, sales and marketing centers, and events and promotions.
Prior to joining Related Beal in 2019, Ms. Somers led marketing teams and content production initiatives at several high profile architecture and design firms in Boston, including Gensler. She holds a Master of Arts in Branding and Identity from University of the Arts London as well as a Bachelor of Science in Integrated Marketing Communication from Emerson College.