Molly Somers serves as the Director of Brand Experience & Marketing at Related Beal where she oversees all aspects of brand strategy, programming, integrated marketing and communications across asset classes and corporate initiatives.
With a focus on brand positioning, user experience and consumer insights, Ms. Somers works with the development, leasing and operations teams to establish and execute the brand vision for each unique property through omnichannel marketing strategy and high-touch placemaking. This includes on-site programming, wayfinding and brand integration, local partnerships, social media, print and digital advertising, marketing centers, events and cross-promotions.
Prior to joining Related Beal in 2019, Ms. Somers led marketing teams and content production initiatives at several high profile architecture and design firms in Boston, including Gensler. She holds a Master of Arts in Branding and Identity from University of the Arts London as well as a Bachelor of Science in Integrated Marketing Communication from Emerson College.